Oshri & Rahat. ‘Personalization and Populism: Separated yet Linked Phenomena’. Personalization and populism are two rising and interlinked phenomena that share similar causes and consequences. However, a systematic conceptual, theoretical and empirical analysis of the relationship between populism and personalization has not been attempted so far. This paper aims to contribute to this relatively unexplored arena. In the attempt to bridge the literature on populism and personalization of politics, the paper identifies the commonalities between the two phenomena. It also demonstrates that each of these two can be seen as a stand-alone phenomenon, though more often than not they tend to appear together. Finally, the paper presents the results of an empirical analysis that examines the relationship between populism and personalization.